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However, hailed by health campaigners as something that will save lives, not just in the UK but around the world, Mr Justice Greens ruling rejecting an application for a judicial review into the governments regulations laid bare, in embarrassing and irrefutable detail, how cigarette companies have targeted young people

On average, a cigarette contains about 12mg of nicotine, and merely 1-2mg is actually absorbed into the body

While this might be bad news for the tobacco and alcohol industry, it also presents a unique marketing opportunity which two Japanese companies now aim to capitalise on

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Most air purifiers arrive with the filters installed but they are also sealed in plastic wrappers