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This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them
This book is the first to address different Islamic banking issues from both the researchers and practitioners' perspective across the world
I hope this story will help explain what it is really like and also serve as a record of this unique component of Japan's cultural history
and Warsan Shire
people and ideas
Positioning: The Battle for Your Mind Haus Publishing This second edition captures theThe first book to deal with the problems of communicating to a skeptical, media blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast paced style, advertising gurus Ries and Trout explain how to:
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