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Ive half-expected to ride on a pink unicorn and meet God where the rainbow ends after a few puffs, but not in my wildest dream would I have foreseen myself discussing humanity, the impact of legislation and even medical journals with intellectual smokers in an Amsterdam coffeeshop

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Retailers should stock up on our full range of formats to ensure their chillers are ready to tap into these extra sales opportunities at every occasion.

Mouth-to-lung vaping more closely mimics a cigarette draw which is a big reason it tends to work better for new switchers than direct lung setups

Our overall proportion of participants defined as quit will decrease but the difference between the two groups should remain the same