Eur J Epidemiol 25 : 823841
Quality Care for the Treatment of Ear, Nose, and Throat Disorders
Behavioural Intervention Therapies (AQA A Level Psychology): Revision Note Syllabus Edition First teaching 2017 Last exams 2026 Exam code: 7182 Written by: Laura Swash Reviewed by: Lucy Vinson Updated on Aversion therapy to treat addiction Aversion therapy to treat addiction works on the principles of classical conditioning Classical conditioning is used to break the individuals pleasurable association with the addictive substance and replace it with a negative association To try and cure alcohol addiction, individuals are given an aversive drug which causes vomiting and makes them feel nauseous The addicted person is then offered a drink smelling strongly of alcohol, which usually results in them vomiting almost immediately This aversive treatment is repeated until the individual no longer wants to drink alcohol With nicotine addiction, the aversion therapy often involves the smoker inhaling cigarette smoke rapidly and so deeply that it makes them feel nauseous Aversion therapy for gambling often uses electric shock therapy The individual creates cards with key phrases they associate with their gambling and cards for everyday statements that are nothing to do with gambling As they read through the statements, they self-administer an electric shock for each gambling-related statement The individual sets the intensity of the shock themselves, aiming to make the shock discouraging but not too painful Covert sensitisation to treat addiction Covert sensitisation works in a similar way to aversion therapy by also using classical conditioning, but it is less physically demanding and potentially less physically harmful Instead of experiencing real electric shocks or vomiting, the individual imagines how it would feel to experience these in a process called in vitro conditioning The individual is asked to relax and then to imagine feeling nauseous and to imagine themselves vomiting (they may also be asked to picture a rat or snake near/in their drink if they have a specific phobia to aid the aversive imagery ) The imagined vomiting or unpleasant scene is the unconditioned response The individual is encouraged to use a lot of detail in building up these images The addicted person is then asked to imagine themselves smoking, drinking, or gambling whilst thinking about the unpleasant images The aim is to make the scene as vivid as possible to create a strong association , as it is believed that the more negative the imagined situation, the greater the chance of success in conquering the addiction This association results in the addictive behaviour becoming the conditioned stimulus and the negative feelings becoming the conditioned response Research which investigates behavioural intervention therapies Danaher (1977) tested aversion therapy with smokers, using deep inhalation of the cigarette smoke to induce nausea, but found that this treatment was only effective for some individuals, undermining the classical conditioning premise behind aversion therapy, which would assume universal efficacy Examiner Tips and Tricks If you are asked a higher-value question on behavioural intervention therapies, take a few minutes to write down the key characteristics of each therapy, just so that you do not get confused in your exam response, as there are similarities between them all
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These agreements between tobacco companies and studios gave cigarette companies a lot of power
