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Int J Tuberc Lung Dis

By increasing the cost of a behavior, people will do less of it

Although these tobacco companies eventually sold their food brands to international food and beverage conglomerates in the 2000s, they had already left their stamp on the modern food environment

McGehees team followed up on a clue that nicotine attachment to the DA neurons in the VTA accounts for only part of the drugs pleasure-producing and ultimately addictive effect: Nicotine attachment stimulates the DA neurons for only a few minutes at most, yet dopamine levels in the NAc remain elevated for much longer

Retrieved October 31, 2021