[7] Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, [23] and, by 1 March, the original BuzzFeed article had received over 37 million views
How it works Add products to your cart and select Klarna on checkout

The details of each boutique are located below: Sydney BOOK HERE Sydney Flagship Emporium 9 Doody St Alexandria, NSW Ph (02) 8338 1078 [email protected] Hours: Monday: Closed Tuesday, Wednesday, Friday: 10 am to 5:30 pm Thursday: 10 am to 5:30 pm (with 7 pm late-night by appointment) Saturday: 9 am to 5:30 pm Sunday: Closed Melbourne BOOK HERE 1010 High Street, Armadale, VIC Ph (03) 9509 0454 [email protected] Hours: Monday: Closed Tuesday, Wednesday, Friday: 10 am to 5:30 pm Thursday: 10 am to 5:30 pm (with 7 pm late-night by appointment) Saturday: 9 am to 5:30 pm Sunday: Closed Brisbane BOOK HERE 32 Latrobe Tce, Paddington, QLD Ph (07) 3368 2216 [email protected] Hours: Monday: Closed Tuesday, Wednesday, Friday: 10 am to 5:30 pm Thursday: 10 am to 5:30 pm (with 7 pm late-night by appointment) Saturday: 9 am to 5:30 pm Sunday: Closed Perth BOOK HERE 309 Newcastle St, Northbridge, WA Ph (08) 9381 5551 [email protected] Hours: Monday: Closed Tuesday, Wednesday, Friday: 10 am to 5 pm Thursday: 10 am to 5 pm (with 7 pm late-night by appointment) Saturday: 9 am to 5 pm Sunday: Closed We are also stocked across Australia, New Zealand, the United States, Canada, the United Kingdom, Ireland, Europe, Hong Kong and Singapore

Wear with soft waves and neutral heeled mules for a chic finish
Seriously, its such a playful touch to an otherwise structured dress and makes me want to twirl