This result arises because consumers are willing to pay more for cigarettes, so that the excise tax results in little reduction in the quantity demanded
Pricing tactic #3: Price segment your brands so that there are cheaper brands available to price-sensitive smokers For over a decade, tobacco companies have used price-segmentation to divide their brands into higher priced premium brands, mid-range value brands and lower cost budget or super-value brands
Journal of Diabetes Investigation, 12 (4), 651657
The reason why the brand name was changed is because in 2013, according to the World Health Organization 's Framework Convention on Tobacco Control, member countries were prohibited from using words that could give the impression that cigarettes are mild, such as 'mild', 'light', or 'low tar', in cigarette names, including brand and product names
SS wrote the first draft of the manuscript