Alter Ego Italy Pure Illuminating Shampoo Sizes:6.76oz squeeze hair to remove excess

squeeze hair to remove excess moisture

This curl defining cream gives long-lasting shape

KeraBrilliance Demi-Permanent Color delivers maximum shine and limitless color possibilities

and brighten hair

restoring vitality and strength to your locks

Alter Ego Italy Pure Illuminating Shampoo Sizes:6.76oz squeeze hair to remove excessAlter Ego Italy Pure Illuminating Shampoo is a professional salon shampoo designed for daily or regular use. This formula gently cleanses while protecting hair integrity and color vibrancy. Gives weightless deep nourishment even on stressed and chemically treated structures. Restores incredible brilliance and leaves hair silky soft, strong and healthy. Ideal for professional stylists and at home maintenance between salon visits. Available in 2 sizes: