Within the first year of the campaign, the vilification clause in Florida was removed when, in September 1998, the state of Texas settled its lawsuit against the tobacco industry83 without a vilification clause.84 The Florida settlements most favored nation clause required that it would benefit from subsequent settlements that were more favorable than its own.43 Rather than learning from the Florida experience, the attorneys general who negotiated the MSA agreed to include a vilification clause83 in the MSA stating that the educational program created by the MSA shall be used only for public education and advertising regarding the addictiveness, health effects, and social costs related to the use of tobacco products and shall not be used for any personal attack on, or vilification of, any person (whether by name or business affiliation), company, or governmental agency, whether individually or collectively.45 (p3738) Although the vilification clause did not restrict the messages of the American Legacy Foundations media campaign, it did result in significant legal battles.83 Freedom of Information Requests to Media Units The tobacco industry has historically used information requests to bombard tobacco control efforts and delay or diffuse progress on reducing tobacco consumption.11 , 85 The tobacco industry used this tactic during the 1990s in its assault on the ASSIST program, a large-scale intervention trial funded by the National Cancer Institute, in several states.85 , 86 Similarly, progress in making new ads in California was virtually halted for months in 2002 while staff members worked to produce evidence requested by the tobacco companies in an unrelated lawsuit (C
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