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Evidence on vaping as a smoking cessation aid Clinical trials and observational studies offer mixed but informative data

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Regarding the potential impact on smoking-related attitudes, beliefs, intentions and behaviour, findings are mixed but tend to support plain packaging having a deterrent effect on smoking, with younger people, non-smokers and less heavy smokers more likely to think that plain packs would discourage smoking initiation, encourage cessation or reduce consumption [10],[11]

It prevents smokers and retailers from getting around it by prohibiting price discounts and coupons, which several tobacco companies circulate online to lure customers and reinforce brand loyalty