colter wall coyote smoking a cigarette In honor of one of the most timeless albums of all time… : r/Colterwall Colter Wall (Music) - TV

It simply keeps circling back to the announcement of "500 cigarettes." The video largely inspired the viral meme trend that rose to prominence during the summer of 2024

Note: JUUL claimed that back-end data showed that only 3.9% of its users were underage

Long-term impact: Encourages quitting and reduces how often people smoke, strengthening public health over time

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It also introduced zero-calorie and reduced-calorie versions of its flagship drinks, and bought a large stake in Monster Beverage (MNST -2.21%) to gain exposure to the growing energy drink market