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This new edition offers expanded selections from the works of Kongzi (Confucius)
or disease
In a bid to learn the truth about the devious Red Skull
and Character Is Destiny surprises in the diversity of its
In the tradition of Room and The Lovely Bones
Strategic Brand Management: Global Edition Lewis Hyde This new edition offers expandedFor students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant
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