Scroll to the bottom of this article for a round-up of media coverage The conclusions of this updated Review are unchanged since the last review was published two years ago: electronic cigarettes may help smokers stop their smoking, and the included studies did not find any serious side effects associated with their use for up to two years
[Google Scholar] Rahman MA, et al
The authorized language says, The IQOS system heats tobacco but does not burn it, and that switching completely from cigarettes to IQOS significantly reduces exposure to harmful or potentially harmful chemicals
Globally, about 36% of men used tobacco, compared to about 8% of women, as of 2020
The top three sellers in the OTP category continue to be Cigars, Electronic Cigarette devices (Vapor), and Smokeless (Moist Snuff and SNUS)