Between 1935 and 1962, deaths from lung cancer in the United States rose from four thousand to forty-ne thousand According to a summary made by the American Cancer Society earlier this year, the death rate from lung cancerdeath certificates being taken at face valueis seven times as great for people who smoke less than half a pack a day as it is for nonsmokers, while for those who smoke two or more packs a day, it is more than twenty times as great Annals of Advertising: Cutting Down (22 pages) Article by Thomas Whiteside The New Yorker December 19, 1970 Curators note: Although The New Yorker stopped publishing cigarette advertising by the 1970s, the magazine has not stopped publishing advertisements by Altria, maker of Marlboro cigarettes, touting the companys sponsorship of charitable endeavors such as food banks, arts organizations, literacy initiatives, and efforts to reduce domestic violence
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Special price (cents off): Words to look for include "special value," "special offer," "discount," "cents off," "reduced price," "save $," "sale price," "special promotion," or "promotional offer." Multi-pack promotion (e.g., buy 1, get 1): A multi-pack promotion is an offer for a discount on multiple packs
