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Presented at the World Health Assembly, Geneva, May 14, 1970

The use of systems toxicology to generate toxicity data on IQOS was unique to PMI studies, and several initiatives were taken to validate the utility of this approach (Figure 3) 114

Prochaska has provided consultation to pharmaceutical and technology companies that make medications and other treatments for quitting smoking and has served as an expert witness in lawsuits against the tobacco companies

Their relapse rate is higher so they need to be identified early and offered special assistance

Learning to cope with stress using relaxation techniques and self-care is important