cigarette smoking diagram of a Tobacco Photo Print Diagram of 5: Effects of

The study found that every ad utilized youth-appealing emotions such as happiness, friendship, sex, or success rather than focusing on cessation from traditional cigarettes

Were all about balance, of course

They focus on making innovative products that make smoking more enjoyable

Its nice to watch it being accepted knowing you were right all the time about it: that it was not a killer drug, says Nelson

I don't actually want to quit now," she said.The percentage of smokers in Australia has dropped from about 50 percent in the 1950s to 15 percent now and the government is aiming to push it down to 10 percent by 2018.With 80 percent of smokers starting before the age of 18, and 99 percent before they turn 26, health authorities hope the new packaging will have the biggest impact on young people."If we can prevent young people from taking it up, that's a lifetime gift to them," Health Minister Tanya Plibersek said on Friday ahead of the law coming into effect.Smoking is one of the leading causes of preventable death and disease among Australians, killing an estimated 15,000 every year.The government says it will not be heavy-handed in enforcing the legislation in cases where a few packets of old cigarettes are sold in error, but there is the possibility of fines of more than Aus$1 million (US$1 million) for a corporation that commits a large and deliberate breach of the law.