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In order to keep up with trendy, affordable spots like Anthropologie and H&M, the stores are offering "lower priced dresses, free personal stylists in store, and more sizes." It remains to be seen if the wedding giant can stay afloat for another seven decades

Feel like your own fairytale princess in this stunning wedding dress

(Photo: Adene Sanchez / iStock) Its easy for first-time brides to get caught up in the current wedding trends and styles

The lower sleeves are made of chiffon

Rigid denim fabric, a polished collared neckline, breast flap pockets with button closures, and front button detailing keep this mini effortlessly put-together