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'When Alice's brother gets a longed-for chance for a heart transplant
she has doubts about the part she's being asked to play
in east Africa
Liesel steals books
Liespotting reveals what's hiding in plain sight in every business meeting
We Are All Weird : The Rise of Tribes and the End of Normal Condition:Like New 'When Alice's brother gets aWe Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the
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