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Author(s): Phyllis Zhang
Profiles and case studies illustrate innovation and diversification among advertising
EAN: 9780071459730
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Hotel Convention Sales, Services, and Operations daily joy as well as details onThis text provides a comprehensive look at the fast growing meetings and convention market segment. A usefulhow to guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includesIndustry Insiders planning tips and case studies direct
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