His horse fell and rolled over him, crushing both of his legs
Ignore them and you could end up having cigarettes confiscated, paying extra duty, or getting an unpleasant surprise when you get home
In the immediate pre-WWI years, Player & Sons, also a brand of the Imperial Tobacco Company, issued a set of cards depicting British regiments from 1650-1914, emphasizing the evolution and diversity of the English later British soldiers uniform and equipment.

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Other Kool campaigns from the 2000s, like House of Menthol, are more transparently urban-oriented, featuring boom boxes, speaker systems, microphones, graffiti, or skyscrapers