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Still, its natural setting remained the open landscape of the American West, a focus that became more pronounced over time

As Wagner writes: A new package was designed, with its famous bulls-eye in the center, and a sales campaign devised around the slogan Lucky Strike, Its Toasted. That idea came to [American Tobacco president Percival] Hill when a vice president in charge of manufacturing remarked that the amount of heat used in making cigarettes was equivalent to cooking

This story was produced by South Dakota News Watch , an independent, nonprofit organization

It also has included inserts in packs and displays at retail locations telling customers to In the Future, Ask For the new name or color of their brand