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The ad opens up the filter and shows consumers the "strange-looking polyethylene chamber with baffles and air channels. Even a Viceroy ad from 1954 uses this method, pealing away the cigarette paper to expose the 20,000 filters within

From smokers who prefer a traditional smoke to those who prefer a vape smoke and everyone in between, we have something for everyone and can help you today

Customizing the dimensions of a flip-top box can add uniqueness and appeal to a brands packaging

The average price of a pack of cigarettes in the U.S

Extra seals and labels show visible evidence of tampering, alerting adults if someone has tried to open the pack