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The lawsuit seeks to invalidate both the FDAs recently issued rule for new text and graphic cigarette health warnings as well as the congressionally mandated requirement under the Family Smoking Prevention and Tobacco Control Act directing the FDA to issue these cigarette health warnings

The company is active in pushing for acceptance of IQOS, its flagship heated tobacco product (HTP), while also actively fighting the global health treaty, the World Health Organization Framework Convention on Tobacco Control

Cancer Smoking is a leading cause of cancer, affecting many parts of the body

Below is a simplified comparison to help understand the distinction more clearly

Jha, MD, George Washington University School of Medicine, and Alan Blum, MD, University of Alabama School of Medicine, presented at the World Conference on Tobacco or Health, Singapore, 2012