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The tobacco blend, the size, the filter tip, the package, the carton and the advertising, a Reynolds spokesman said, were all designed to appeal to the woman smoker. Packaging innovations with a special appeal to women include a package that is half-way between the normal soft pack and a flip-top box, a self-locking flap that closes over the cigarettes to keep loose tobacco from falling out in purses, and embossing that gives the entire package the feel of a fabric cigarette case
In: American Marketing Association 20th Anniversary Marketing and Public Policy Conference, Madison Hotel, Washington DC, May 2830
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