The industrys efforts continue today in a market dominated by categorical menthol brands such as Newport, Kool and Salem, which are joined by menthol extensions of major cigarette brands including Marlboro, Camel and Pall Mall
96% Harm Reduction than Cigarette Note: Harm reduction does not mean completely risk-free, and this product is not intended as a smoking cessation method
One study found that the belief that HTP are less harmful to either themselves (90.6%) or others (86.7%) was the most important factor.[viii] This was followed by personal enjoyment (76.5%), while 74.4% said HTP use was more socially acceptable than smoking cigarettes
However, this does not prove the safety of HTP products, as they may cause severe adverse health effects even if the potency is lower compared to CC-smoke
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