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In other words, a man's filter." He continued: We asked ourselves what was the most generally accepted symbol of masculinity in America, and this led quite naturally to a cowboy. The most masculine symbol When the first Marlboro ads featuring figures that would later evolve into the Marlboro Man launched nationally in early 1955, the cowboy was already a dominant figure in American popular culture

And in fact, the image of thinness with smoking is one thats been heavily promoted by the industry in some of their advertising

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Variations in genes related to nicotine metabolism, receptor sensitivity, and reward processing increase the risk of developing dependence on tobacco products

[101] They can use ceramic wicks, stainless steel mesh or rope for wicking material