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An example from our price survey in Montreal in early November 2019 shows how large these differences can be: the price of the same budget cigarette brands (Pall Mall, Philip Morris) was $7.62 per pack in one store and $9.00 and $9.25 per pack only a couple of kilometres away

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Conclusion In summary, study findings demonstrate that consumer product perceptions can be influenced by elements of cigarette design, such as the color of tipping paper used on the filter tip

Incapsula incident ID: 641000720098605762-425278015195386386

Businesses use them to improve product presentation, differentiate their products, and create a consistent customer experience