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It is not surprising such a misconception exists however as hand rolling tobacco packaging often portrays the product as a healthier option, featuring images like green and yellow leaves as well as wording like natural

The cartons visual elements influence consumer perceptions and purchasing decisions

Another non-combusted cigarette that recently obtained FDA authorization in April 2019 consists of an electronic heating device and sticks made from dried tobacco wrapped in paper

As countries continue to tighten regulations to reduce smoking rates, packaging will play an integral role in these efforts