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The brands advertising history is a masterclass in campaign storytelling: placement on major NBC radio programs, celebrity-led advertisements, and a consistent visual identity built around the iconic Chesterfield cigarette logo all of which cemented Chesterfields image as the stylish, authentic choice

doi:10.1016/j.jadohealth.2019.07.002 83

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[517] The court ruled unanimously that because of the variability of the plaintiffs' circumstances, the class action could not proceed as presented, and furthermore, in a 54 decision that it could not proceed as any kind of class action suit