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I already ignore the warning on the packs"."Kids look at the toy, not at the packaging," he added.Tudor Bugor, a construction worker, said: "I stopped smoking two years ago because I wanted to stop, not because of the way the cigarette pack looks

Plus, because they do not produce as much ash or smoke as traditional cigarettes, they are less likely to attract attention or bother others around you

Within the next decade, well likely see a large number of young women who are addicted to nicotine when they become pregnant if this trend continues

In addition, three times as many smokers find the packaging less appealing now that branding has been stripped from tobacco packaging and the size of the health warning has increased

Advertising promised "the greatest health protection in cigarette history"