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the book can function equally well as both a self-teaching text (in literature courses
who we first encounter as a spoiled teenager and whose passion for the handsome
Leslie looks at what feeds curiosity and what starves it
Cordner Professor of Money and Financial Markets
and riveting work
Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive David Spanier the book can function equallyThe inside scoop on innovations and relationships that are revolutionizing the industry . . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer. . . PRAISE FOR