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The WHO Framework Convention on Tobacco Control already advises against measures that sustain the perception of reduced harm, and cigarette filters fall squarely into that category

At the same time, the number of cigarettes consumed per day by adults fell from approximately 5.7 cigarettes to 3.1

Starting in the 1970s, around the time of that legislation limiting advertising of tobacco products, people began to suddenly think about things like second-hand smoke and work environments

Likewise, a St

Lorillard, the maker of cigarette brands like Newport and Kent, acquired Blu eCigs for $135 million in 2012, and RJ Reynolds, Japan Tobacco International and British American Tobacco have also scooped up stakes in emerging e-cigarette companies