He thought the audience needed someone to relate to of their own time
On the meaning that cigarettes can have for the patient, recurring themes emerge: they are considered as a way to manage nervousness and tension or as a means to counteract the monotony and daily boredom or to repeat habitual gestures and habits
Expansion and innovation In the years following the commercial launch of THS 2.2, PMI continued to update and improve its technology and to substantiate its reduced risk potential with scientific studies
Ccile Carenton: Sales of traditional tobacco products, including cigarettes, are on a positive trend thanks to price savings in key markets, and to exclusive formats and brand extensions that have proved attractive to customers
Procession presents this approach: Six men scripting, storyboarding, location scouting and finally shooting their worst memories, however they want to interpret them, interspersed with the completed results