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Jordan and Lebanon top the list in the Middle East

Policy Directive #113

Governments typically tax cigarettes more heavily than pipe tobacco because cigarettes represent the larger public health burden due to higher consumption rates and inhalation patterns

This strong brand presence has helped JTI to achieve market dominance within a rather short period of time

In this episode, Ben speaks with Louis Kyriakoudes, an expert who has applied his academic research on the history of cigarettes as an expert witness in tobacco cases and as a speaker to medical groups seeking to better understand the history of the industry