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Australia is the first country to implement plain packaging, and Quit Victoria says the research is consistent with studies in countries who are considering the move

The preference for tobacco flavors continues to cater to traditional smokers transitioning to e-cigarettes, but consumer shift towards more vibrant and appealing flavor profiles has limited the growth potential of the Tobacco segment

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Research is needed to understand what types of RYO-specific messaging could most effectively be used on inserts, or indeed in other media, to challenge the misperceptions that many RYO smokers hold