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"But we need independent evidence to support any claims made by the tobacco industry." By advertising their newer products as safer than traditional cigarettes, manufacturers could find a way to bring back the very marketing schemes built around traditional cigarettes into the mainstream and to a new, younger audience, buying slick magazine ads, sponsoring big-name events, and cultivating a revamped culture of cool around the products

S., & Cole, J

Long years of advertising, however, emphasized measurements of lower tar and nicotine in light cigarettes, even though those were measured with smoking machines that dont mirror how real smokers puff

And their responses to me have essentially been its fine if you dont like it but they are the same as always

Thank you for noticing that