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The ad for Newport Non-Menthol mimicked traditional Newport advertising, setting an expectation of a menthol or Newport-like experience. Similarly, for Newport EXP, the Newport branding, blue color scheme and fresh intensity in the ad copy prompted assumptions that the product would be a menthol-type product

"Yes," he replies, cracking a slight smile

The companys first product, Sativex, has already been available in pharmacies across Europe and Canada for nearly a decade

They are suspected of being involved in the illegal production and possession of smuggled tobacco products, and in trademark counterfeiting

Traces of nicotine may stay in the hair for longer, though people are rarely asked to do a hair test unless they are taking part in research