why were menthol cigarettes invented For decades, Big Tobacco has engaged in targeted marketing of to African Americans, who suffer high rates of tobacco-related death and disease. Menthol makes cigarette smoke less harsh (but just Behind the filter: How menthol

doi:10.1186/1617-9625-12-S1-A30

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You hardly ever saw Paul Newman, Robert Redford, Gene Hackman, Barbra Streisand, Jack Nicholson, et al., smoke on film, and many of the eras hits The Godfather (1972), Cabaret (1972), Chinatown (1974) were period films but ones in which smoking characters smoked only occasionally, and used cigarettes much as my parents did: as incidental accouterments that never dominated their behavior