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In September 2003, the EU's then-health and consumer-protection commissioner, Britain's David Byrne, said he was convinced that "an image really is worth more than a thousand words," and called for "innovative ways to illustrate the reality that half of smokers will die from illnesses related to their addiction." He argued that countries that were already using the images "had shown that this was an effective way to warn people." Eight years on, Byrne's call for innovation seems to have gone unheeded, say the advertising experts

[13] [14] After appearing in the supporting role of Ellie in the television film The Soul Collector (1999), Duff received a Young Artist Award for Best Performance in a TV Movie or Pilot (Supporting Young Actress)

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Beyond the issues of text-only HWLs and only two messages in rotation, this study identifies several design issues in the HWL themselves that are not commonly observed in other countries, including the inclusion of design colors and patterns within HWL areas, HWLs positioned incorrectly, lack of contrast between HWL text and its background, and use of multiple colors in HWL text and background