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He has been an outspoken critic of the vaping industry and, in particular, e-cigarette giant Juul

It builds loyalty, increases purchase frequency, and removes buyer hesitation

Big tobacco is also making a big push into alternative (including smoke-free) products Growe notes that Philip Morris expects its smoke-free products to account for more than 50% of sales by 2025 (up from its previous target of 38%-42% of total revenue)

The investment was led by a consortium of strategic investors, including Altria Client Services, LLC, and was aimed at accelerating NJOY's growth and innovation in the market (Business Wire, 2025)

In February 2023, Alec Bradley Cigar Distributors Inc