Ann Arbor, University of Michigan Press, 2010
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She said: I fully support the introduction of standardised packs as it will mean cigarettes arent going to be a status symbol anymore, theyre not going to be a fashionable product, people wont want to show them off or show what brand they smoke
[121] However, it is more difficult to recruit participants for this type of contest in head-to-head comparisons with other incentive models, such as giving participants NRT or placing them in a more typical rewards program