The effectiveness of e-cigarettes depends on a range of factors such as the battery's strength, the nature of unit circuit, solutions used and the user's behaviour, among others
In December 2016, the government started requiring tobacco companies to place graphic warnings on the upper part of both sides of cigarette packs
Consumer Behavior & Usage Patterns Key consumer insights typically observed in Nigeria include: Preference for single-stick purchases over full packs Brand loyalty influenced by price availability rather than marketing Strong peer and social influence on brand choice High substitution behavior when preferred brands are unavailable Our market research explores brand switching, usage frequency, pack vs stick preference, and price elasticity across different demographics
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