PRIMARY JOB RESPONSIBILITIES Work closely with the Communications Director and other members of the Leadership team to develop and execute a social media strategy that bolsters States Newsrooms presence on popular social media platforms, with a primary focus on producing and posting more frequent short-form video content that engages a national audience Strategize creative approaches to translate important news stories of national interest into compelling video and visual content for national and state newsroom accounts Work with our National Content team to collect and produce short-form editorial video content (including TikTok, Reels, YouTube Shorts and other platform-native formats) for a national News From the States account Track examples of impact and identify and edit compelling media clips from our podcasts, live events, media appearances and more to adapt them for social platforms and other audiences Help produce and compile video and visual content on timely news stories and national trends involving multiple states, and respond to emerging conversations relevant to major state stories Develop partnerships with media organizations and independent creators who can amplify our work to a wider audience Track evolving trends on video platforms to share and incorporate insights and work with the Product team to monitor and measure analytics related to social media audience growth and engagement Help create reusable and customizable templates for photo and video posts and identify other posting tools and processes for use by state and national news teams Assist the Communications Director with a variety of other social media and communications-related duties, as necessary QUALIFICATIONS & COMPENSATION Were looking for someone who demonstrates: At least 6 years of recent, professional experience in social media, digital communications, and/or content creation Deep knowledge of social media trends across a wide variety of platforms Experience creating a social media strategy / plan for a national organization Experience producing and editing short-form video content for social media platforms Experience creating compelling visual and graphic content for digital channels Ability to work across multiple digital formats including video, graphics, and written content Strong storytelling skills and ability to translate both investigative and breaking news stories into accessible content for broad audiences Experience using photo and video editing tools such as Adobe Creative Suite, Canva, CapCut, or similar

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