The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
Hypoallergenic & Safe: We prioritize your well-being by using skin-friendly materials safe for all ages, from infants to adults
Long-term abstinence from nicotine leads to numerous health benefits: Improved Cardiovascular Health : Reduced risk of heart disease and stroke
Research shows that flavored tobacco products, including flavored cigars, cigarettes, and e-cigarettes, have enormous appeal to young people
Proper Disposal : Dispose of any used materials, like matches or foil, safely to prevent fire hazards