Ferraris cars carry the logos of PMIs Mission Winnow initiative, which is currently subject to investigations in Australia as to whether it is being used to promote tobacco
CALL TO ACTION Although tobacco policies are proven to decrease tobacco use, these policies have not been consistently adopted and implemented across the country, leaving Tobacco Nation residents unprotected by fundamental tobacco prevention and cessation measures
Higher taxes on cigarettes can reduce use somewhat, but since policy efforts in this arena have focused on smokeless tobacco, electronic nicotine delivery systems (ENDS) also known as e-cigarettes, as well as combustible tobacco products, they seem to be backfiring on their intended purpose to protect the youth from the dangerous health effects of tobacco use
Again, it was quite an achievement considering -9.7% volume CAGR during the period
In 2020 the company was officially recognized and listed in the international register under the name Lex Tobacco Company