This, coupled with economic weakness in 1992-1993, meant that by the end of March 1993, Marlboros overall share had experienced six consecutive month-to-month declines, falling from a 24.3% share in the prior year to a 22.2% overall share.1 In the morning press release,2 William I
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Because the most appealing product is one that participants would be more likely to use, the results reported focus on participants responses to the most appealing product selected