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"What's happening here is your visual system is looking at this thing, and you're trying to discount the chromatic bias of the daylight axis," says Bevil Conway, a neuroscientist who studies color and vision at Wellesley College

Its an effortless dress you can throw on (with or without a belt) and feel completely pulled together

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Think Audrey Hepburn in Breakfast at Tiffany's or Princess Diana's iconic 'revenge dress.' Suitable for both day and night, there's an LBD out there for just about every occasion

But also, many brides also donate, sell and repurpose their gowns to give them a new life